Friday, May 29, 2009

How to Bing Yourself

So Microsoft has a new search engine. They call it "Bing".

Please, engage with me in this thought experiment.

What if it's a huge hit. What if people start using it as a generic term. In these, Google's glory days, people say, "I googled myself". What if they start saying "I binged myself'"?

That doesn't sound right, though. You don't say "I singed a song" or "I bringed my hat". So it doesn't sound natural to say "I binged myself."

Let's break this down based on analogy:

sing ---> sang
bing ---> bang
This is getting sticky: "I bang myself". Of course, with a name like "Microsoft" they are used to double entendre, but this still doesn't sound quite right.

fling ---> flung
bing ---> bung
"I bung myself". This sounds so morose, like you're putting yourself down.

bring ---> brought
bing ---> bought
That would be confusing, but fun. "I bought myself" would mean you did a search on yourself. Paradoxical and wonderful self-reference, if you ask me. I think we have a winner!


  1. nah. "I pinged him yesterday" is perfectly meaningful. I think it will be binged. Assuming this actually takes off.

  2. Any precedent from Friends with Chandler Bing having done something with his last name used as a verb?

  3. All the more reason to hope it fails, eh! The world is confusing enough without it!

  4. Ah, in my family, we use "bing" as a synonym for passing gas.

    Apparently no one up in Redmond uses it in the same way.

  5. I don't see why the existence of similar irregulars implies that a neologism should also be irregular.

    In linguistics in college, they told me that by convention, neologisms are never irregular.

  6. Yes yes I argee that neologisms are never irregular hm hm

  7. "Binged" it will be. It could be pronounced with two syllables like "bing-ed". I doubt that will happen, though.

  8. steal > stole
    bing > bong

    drink > drunk
    bing > bung

    But sadly, ablaut is not terribly productive for the English verbs.

    All we have are weak verbs, now.

  9. bing is a gerund, not a verb.
    the verb is "b"
    so "i bed myself" is the proper conjugation

  10. and from the bing website comes:

    You probably didn't wake up today expecting an entirely new search experience.
    But — Bing! — here it is.
    So, why a new search engine? Why the new name? Why now?
    Well, because even though search is a pretty amazing thing, the current state of search engines has some equally amazing statistics.
    So far in 2009, there are four and a half websites created EVERY SECOND as the web continues to expand. While more searchable information is cool, nearly half of all searches don’t result in the answer that people are seeking.
    At the same time, the way the world searches is changing. You want more than just information. You want knowledge that leads to action.
    The truth is you've evolved. It's time search caught up.
    So we had an idea. Start over. And we did.
    We took a new approach to go beyond search to build what we call a decision engine. With a powerful set of intuitive tools on top of a world class search service, Bing will help you make smarter, faster decisions. We included features that deliver the best results, presented in a more organized way to simplify key tasks and help you make important decisions faster.
    And features like cashback, where we actually give you money back on great products, and Price Predictor, which actually tells you when to buy an airline ticket in order to help get you the best price — help you make smarter decisions, and put money back in your pocket.
    We sincerely hope that the next time you need to make an important decision, you'll Bing and decide.
    Thank you,
    Bing Team, Microsoft

  11. "I bung myself" means I bribe myself. If I get the cash, not so bad. If I pay, downright immoral. Might appeal to the bipolar in the upswing phase.

  12. bung is english slang for a bribe ... is this relevant?

  13. Maybe "bough" (without ending "t"). I.e. "I bough myself." Or maybe "I beng myself."